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发布于:2017-12-7 11:05:27  访问:2 次 回复:0 篇
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Microsoft`s Latest Save-The-Zune Plan: Astrology
Microsoft (MSFT) may have frozen hiring in its Xbox and Zune divisions, but that didn`t keep the company from throwing a swank party -- complete with 90`s band "The Presidents of the United States of America" (remember?) on hand to perform -- on New York`s West Side last night to Ramalan Bintang Zodiak Shio promote the two devices ahead of the holiday season.
So what`s the plan to hype the Zune against Apple`s (AAPL) latest iPods? Astrology! Over the next two weeks Microsoft will be debuting a series of zodiac-themed Zunes on the belief that what the portable music market really wants is devices engraved with "Aries" and "Pisces" logos. Microsoft even had (Macbook-using!) fortune-tellers on hand to calculate guests` star charts with astrology software.
We got a sneak peek at Microsoft`s new marketing strategy:
Best moment of the night: Presidents of the United States of America lead singer Chris Ballew Ramalan Bintang Zodiak Shio (description here) took to the Xbox to sing his own band`s song, "Lump," on Rockband 2. The singer got a score of 93%. "That`s a lot of better than I usually do live," Ballew told SAI. "Up on stage, usually I only hit 85% of my notes."
See also:
Zune Brings You More Features You Didn`t Know You Wanted: New Designs, Free Wifi At McDonalds
Zune Gets New Features That Won`t Help Sell Zunes
Microsoft`s Zune Adds NBC Shows, Other Features; Still Unable To Combat Fierce Apathy
Get the latest Microsoft stock price here.
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